SEO and GEO Audit

An audit of your hotel website for 800 PLN.

I check how your property does in Google, in Maps and in the answers of AI tools. You get a PDF report with a list of changes ordered by what pays off fastest. The report in 3-5 business days, implementation of the fixes from 1,500 PLN.

  • Positions in Google and the Maps profile
  • AI answers: AI Overviews, ChatGPT, Perplexity
  • Five competitors from your area

Key facts

  • Basic audit 800 PLN, report in 3-5 business days.
  • Extended audit 2,200 PLN with an implementation plan and a walkthrough, 5-7 business days.
  • Post-audit implementation from 1,500 PLN, quoted separately on the basis of the report.
  • A 20-40 page PDF report: diagnosis, competitor tables, a plan for 7, 30 and 90 days.
  • I separate visibility in Google and in Maps from observations of AI answers.

What the audit covers

Six areas, always in the same order. Not sure how GEO differs from SEO? Start with that article.

01

Google Search

Positions on the phrases that really lead to a booking, local results, the snippet and structured data.

02

Google Maps and the business profile

Visibility in Maps starts with the profile. I check the score, the categories, the photos, the completeness and how current the entry is.

03

Google AI Overviews and AI Mode

Search features that can show links supporting an answer. I check the foundations, without promising that the property will appear in them.

04

AI tools outside Google

Selected tests in ChatGPT, Claude, Perplexity and Copilot, where the surface is available. I report an observation, not an official ranking.

05

Local competition

Five competitors from your category and your area, with a breakdown of what exactly they win on.

06

Technical SEO

Core Web Vitals, behaviour on a phone, indexing, structured data, hreflang, the sitemap.

What you get

One file, one conversation

PDF report

20-40 pages: diagnosis, screenshots, test results and conclusions. Every entry says what exactly to change on the site or in the business profile.

Competitor tables

Your property set against five competitors from the area, measured by the same criteria.

A plan for 7, 30 and 90 days

A list of changes ordered by cost and impact, marking what you do yourself and what needs my work.

Audit variants

Final prices · payment after the report

Basic audit

800 PLN one-time

For businesses that want to know where they stand, without further commitment.

  • Positions in Google and in Maps
  • Selected tests of AI answers
  • Comparison against local competitors
  • PDF report with recommendations

Delivery: 3-5 business days.

Order the basic audit

Audit and implementation

from 1,500 PLN one-time

For businesses that would rather I made the fixes for them.

  • Everything in the extended audit
  • The changes carried out on my side
  • A summary of the implemented changes

The quote depends on the scope of changes.

Ask about implementation
Who needs this

Without data every change on a website is guesswork. The audit sets the order.

Questions about the audit

FAQ
What does an SEO audit of a hotel website cover?

Six areas: positions in Google on the phrases that lead to a booking, the Maps business profile, Google AI Overviews and AI Mode, selected tests in AI tools outside Google, a comparison against five competitors from the area, and technical SEO — Core Web Vitals, indexing, structured data and the sitemap. The result is a PDF report with a plan for 7, 30 and 90 days.

How much does the audit cost and how long does it take?

The basic audit costs 800 PLN and takes 3-5 business days. The extended one, with an implementation plan and a walkthrough of the findings, costs 2,200 PLN and takes 5-7 business days. You pay once the report is delivered.

Why audit GEO alongside SEO?

GEO does not replace SEO. Google AI Overviews and AI Mode still follow the foundational SEO practices, while the presence of a site in the answers of ChatGPT, Claude, Perplexity or Copilot can be observed separately. The report keeps these surfaces apart and describes what was actually checked.

Is this a technical audit or a content audit?

Both. I check Core Web Vitals, structured data and hreflang, and next to that how the content matches what a guest looks for and what AI tools ask about.

How much does post-audit implementation cost?

It depends on the scope of changes. After the audit I give a separate quote instead of assuming up front how much work a specific site needs. Implementation starts at 1,500 PLN.

Contact

Tell me what you need

Leave your contact details and write in two sentences what you want to build. I will reply within 24 hours. No pressure and no obligation.

Prefer to talk now? Call +48 519 166 531 or email michal@tracify.pl.

Contact

Tell me what you need

Leave your contact details and write in two sentences what you want to build. I will reply within 24 hours. No pressure and no obligation.

Prefer to talk now? Call +48 519 166 531 or email michal@tracify.pl.