The property's website
Fast, mobile websites with the room offer, pricing, an enquiry form and a booking link. Design, code, content, launch and an inbox on your own domain.
One person from the first call to hosting.
I help hotels, guesthouses, apartments, cottages and resorts on the Polish coast. I design websites, put the offer in order, implement SEO/GEO and connect the site with analytics, review monitoring and automations.
I am Michał. I live 12 km from Rewal and I do all of it myself: design, code, hosting and the fixes after the season. There is no department I can pass your case to. You write to me, I answer.
Who stands behind it
- Michał Tracz - one person, no subcontractors
- Trzebiatów, 12 km from Rewal
- The coast in person, the rest of Poland remotely
- 27 April 2026
- 8571930802
- 388357075
- VAT-exempt under art. 113 sec. 1 of the Polish VAT Act. Prices are final; no VAT is added.
Here a website has a concrete job
I chose accommodation businesses because a website has a very concrete job here. It has to show where the guest will arrive, which room they can choose, what the stay costs and how to ask a question or book a date.
At the same time the owner or reception handles bookings, calls, messages, reviews on Booking.com and Google, and seasonal price changes. So I design the website to organise the guest's decisions instead of adding another system to watch over.
I do not start by asking which tool to deploy. First I look for where the property loses time or enquiries, and only then do I pick the solution.
What I do for a property
The website, visibility and daily work in one place. You start with the smallest scope and extend it once you can see that it works.
The path to a booking
I structure the website so a guest quickly finds the right room, the stay rules, the location and the next step. That shortens the path from a question about a room to contact.
SEO and GEO for accommodation
Headings, content, structured data, local context and the technical basics. I write so the website makes sense to a guest, to Google and to AI tools.
Reviews and prices
Review monitoring from Booking.com and Google plus a view of competitor prices. You get a short note on what guests praise and what they complain about.
Automation and an assistant
Chatbots, reports and integrations that answer repeated questions and pass information on to reception, a CRM or an inbox.
Analytics and care
GA4, Google Search Console, form checks and development of the website after launch. The work does not end on the day I send the address.
How I work
I learn the property
I ask about accommodation types, the season, guests, bookings and what makes work difficult today. I do not design a website detached from daily reality.
I lay out the guest journey
I put the offer, rooms, photos, pricing, location and contact in order. Every section answers a question a guest has before booking.
I build and stay
I publish, test on a phone and a computer, check the forms and the analytics. Later I help with changes, content and automations.
What I work with
Technology comes in where it helps the property run more smoothly. Below are the areas I work in on websites, analytics and automations.
Astro and Cloudflare
Light websites without a heavy backend: fast loading, stable hosting and image formats matched to the device.
Web design and UX
A layout built around the guest's decisions: choosing a room, checking a price, asking about dates. Clarity on a phone comes first, not last.
SEO and GEO
Structure, content, structured data, a sitemap and local information for Google, Maps and the systems that answer guest questions.
GA4 and Search Console
Measurement of visits, traffic sources and important actions. The data tells me what to improve in the offer and the copy.
n8n, APIs and integrations
I connect forms, reports, inboxes and the tools a property already uses. Repeated tasks should run in the background.
Python, RAG and AI assistants
Solutions that use information about one specific property: rooms, stay rules, amenities and the surrounding area.
Beyond websites
The second branch of the business is systemy.tracify.pl - individual software built around one company's process.
Internal systems and panels
Business applications, including a system for the hospitality industry: architecture, database, backend (NestJS, Next.js), OAuth with 2FA, roles and permissions, an audit trail, monitoring and development after launch.
AI and telephony
A voice hotel assistant connected to a phone system (SIP/VoIP, Asterisk, FreePBX), the property website and its tools. Plus end-to-end telephony environments: IVR, routing and Voice AI integrations.
Integrations and compliance
REST API integrations and webhooks, data migrations and process automation. Application security audits and analyses of GDPR and EU AI Act requirements.
I point at concrete addresses
My public projects are the websites of Atelier & Michalina Pylak, Polonia in Rewal, Terimex Resort and Leśny Zakątek in Pogorzelica, and Centrum Noclegowe in Bydgoszcz. Every property has a different offer, so I lay out the rooms, cottages, campsite, location, pricing and route to contact separately. See the portfolio or the deeper project write-ups.
Tracify.pl is my own website, and demo.tracify.pl is a starting point for a conversation about a website for a hotel, guesthouse or cottages. I develop my skills in AI, automation and analytics through Microsoft AI Essentials and Claude courses, among others, but what matters most is an implementation that works in a specific property.
I show the process and the tools on my professional profiles: LinkedIn and GitHub. Some of the code and projects are public.
Where to start
Projects Seven public addresses: five client projects, my own website and a template demo. Portfolio Case studies Deeper descriptions of the decisions: what the problem was, what I did and what you can check today. Project write-ups A website for your property Packages, the scope of work and a hotel website demo to click through before we talk. from 2,000 PLN Full offer Websites, review monitoring, price monitoring, AI assistant, SEO/GEO audit and automations. Pricing
Contact
Tell me what you need
Leave your contact details and write in two sentences what you want to build. I will reply within 24 hours. No pressure and no obligation.